Bringing a guide to life
Against creating something text-heavy, every effort was made to include bright and colourful animations and interactions throughout each phase of the guide.
As the user interacts with the guide, they start getting introduced to location-based content from past NCS candidates that are local to them, sharing their experiences with familiarity, right down to their local dialect.
UI & UX
Packing for success
One key feature of the guide was enabling candidates to get ready for their summer or autumn programmes by providing an interactive packing list which they could complete and email to themselves as they progressed.
Every click counts
Throughout the NCS 2018 Summer Programme, there were a total of 85,278 users accessing over half a million pages. Over 300k interactions recorded on the site included 4,061 packing lists shared and 4,221 people taking the NCS Pledge.